Remarketing Ads
Reconnect with previous visitors through tailored
ads to boost conversions and maximize engagement.
Our Approach To
Remarketing Campaign
Management
Audience Analysis
The entire concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business. Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel, and they'd be more likely to convert if they came back to your site shortly after their last visit. Our first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more a aggressively.
Audience Segmentation
Audience segmentation is at the core of successful remarketing campaigns. We'll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more. With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimize over time.
Remarketing Lists in Search
Remarketing does not start and end with showing image and video ads on the display network. With remarketing lists in search ads (RLSA), we can specifically target previous website visitors as they come back to Google to perform additional searches. RLSA campaigns allows us to collect useful and insightful data, giving us a sense of the length of your sales cycle, and it also gives us the ability to bid on new keywords, targeting searches that may be closer to the top of the buyers funnel.
Creative Design and Development
Without creative, beautifully designed ads, your remarketing campaigns won't go very far. Our in-house team of graphic designers will get to work designing ad creatives from scratch, in all the popular sizes. For e-commerce businesses we'll also run dynamic remarketing ads that show users the specific products they were looking at and the products they may have in their shopping carts. Beyond image ads, we'll also work with your team to create video ads and interactive ads that add an additional layer of fidelity to the customer experience.
Campaign Structure and Bidding
After audience segmentation and creative design is in place, it's time to get to work building your campaign structure inside Google AdWords (or a third party remarketing platform like AdRoll or Criteo). Structuring your campaigns and ad groups in an organized way is crucial in order to be able to analyze the data in a way that will lead to statistically accurate ROI centric optimizations. More importantly than ad group structure is our bidding strategies. We make sure that we're bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.
BNEFITS OF REMARKETING
Increase brand exposure
The more businesses expose their brands to potential customers, the more likely they are to convert them.
Increase your ROI
Bring customers back for cheaper than the initial acquisition. Remarketing is a perfect compliment to your ongoing marketing efforts.
Expand your reach
Regardless of where they heard about you initially - remarketing can reach them on Google, Bing, Facebook, Instagram, LinkedIn, and much more!
INCLUDED WITH REMARKETING
CAMPAIGN MANAGEMENT
ADVANCED CONVERSION TRACKING
Our team will implement conversion tracking on your website, or we'll work with your developer to make sure the codes we send are implemented properly.
If we're taking over preexisting campaigns where conversion tracking has already been installed, we'll perform thorough tests to make sure revenue and conversions are being tracked accurately.
In fact, we won't launch a campaign before being certain that the data we're collecting reports conversions properly.
TECHNOLOGY TOOLBOX
The remarketing tech stack leverages tracking tools, smart audience segmentation, dynamic ads, behavior analysis, automated workflows, and personalized content delivery.
Retargeting Competition Analysis
We analyze the competition to understand what they’re doing to bring their visitors back. Not only does this give us insight into new avenues to target, we can also identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they’re advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren't using with a different strategy. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.
Audience Retention
Due to the nature of the internet, it can become difficult to retain visitors on your website. We work to ensure your visitors are always coming back to see the latest deals and offerings. This gives you the best chance to convert them and keeps them in tune with your brand.
Get an Insight
We assure you the consultation is completely free. Let us understand the depths of your Idea and get the suggestion on how you can proceed further about growing it.
